Tools and recommendations for taking your leads and converting them to clients. 

At the listing appointment, the goal is to show owner prospects why you’re the best choice for their property management needs. Owners want to know how you’re going to help preserve their investment, maximize their cash flow, and communicate effectively with them. The property manager they choose is going to do the best job of presenting these benefits convincingly. Consider the following recommendations as you fine-tune your strategy and approach to the listing appointment presentation.

Before the listing appointment, we recommend using a response form on your website to obtain information from prospective owner clients. By gathering their contact information along with the property address, you can prepare specific pricing, expected vacancy time, and desirability by property size and type using HERO PM reports. Gathering this information prior to the listing appointment and preparing it in a concise, easy-to-understand format will give owners the peace of mind that you are well-organized and utilize the tools you need to get your job done right.

We also recommend reviewing the following benefits, and incorporating them into your listing appointment presentation. Even seasoned property managers, who may have already figured out what works best for their market, can benefit from using this list to ensure the presentation is most effective. When it comes time to sit down with your owner prospect, you can highlight the following HERO PM benefits that are part of the package you use, in addition to your existing company offering:

How do you find good tenants?

• We export (syndicate) all active rentals to the nation’s largest network of rental and housing related websites to give your rental the most online exposure.
• We use the best listing and video SEO system to ensure your property is found in an online search.
• We add a large number of property photos to effectively display the features of your property.
• We add video walk-throughs so prospective tenants can get a good feel for the property from the beginning.
• We offer a text-response system for prospective tenants to request and receive immediate listing information from a text code included on yard signs and other marketing materials.
• We also print QR codes so anyone with a smart phone can scan the code to view the listing from their phone, as well as link to a mobile view from a text response.
• We have a lead management and notification system that ensures every inquiry is logged and responded to quickly.
• We make it easy for tenants to apply with our custom online application, and directly screen these applications through our integrated system. This helps to filter out bad tenants quickly and accept the best tenant in the shortest possible time frame.

How do you maintain the property?

• We make it easy for tenants to submit structured maintenance requests from their phone or computer, ensuring repairs don’t go ignored.
• We notify vendors quickly with full workorder information, making it easy for them to respond and react quickly and accurately.
• We maintain repair information, limits, and restrictions on each property individually.
• When maintenance exceeds limits, we provide a way for you to easily view and approve the work from your computer or smart phone.
• We track and record all work and keep the history forever.

How will you communicate with me about vacancy issues, send statements, etc?

• During a vacancy, we record all inquiry in detail and can provide you an emailed report on what we’re doing to get your property rented.
• We allow you to see all current income and expenses pertaining to your property from your computer or other mobile device, so you are never wondering what’s happening.
• We provide monthly statements online for easy lookup and archiving, and give you the tools to effectively organize and retrieve all statements and documents from us.

How do you obtain rent payments, and send me my money?

• We accept payments online via the HERO Payments system to increase on-time rent payments.
• We direct-deposit your proceeds to your bank account via ACH so you’re not waiting for the check in the mail.

How do you price my rental?

• We have up-to-the-minute internal reports on the market prices of rentals in your area.
• We track days on market so that properties taking a long time to rent can have their price adjusted if necessary.
• We track and aggregate all inquiry and showing notes so we know why prospective tenants are not renting, and can adjust the price (or recommend improvements) accordingly.

 

We’re confident that presenting the applicable benefits to your prospective owners, combined with a discussion of your management experience and expertise, will help you obtain a greater number of new listings and will help give your new owners every reason to value you and your company. Good luck as you take your leads and convert them into new clients.

If you’d like additional information about any of these benefits, please email