System Highlights: QR Code Marketing

QR (quick response) codes are one of the simplest ways to direct people to your business. With a QR code app scanner, any smart phone user can scan the QR image and be directed to relevant information, such as your available listings, a featured listing, any of your company webpages, a tracking webpage, an external webpage, or almost anything else you can imagine. Your business goals will help you determine how to best incorporate QR codes into your marketing strategy. For example, if your goal is to reach new owner clients, then place a QR code on your business card and company marketing material that links to your “owner services” webpage. If you want to drive prospective clients to your available listings, then include listing QR codes on flyers, yard and window signs, and available listing reports. You can direct them to a single featured rental, or to all of your available rentals.

QRCodesm

There are many benefits to using QR code marketing. Tech-savvy applicants will appreciate the quick and easy access to full listing details on their smart phone, and they help to pre-screen tenants without any work on your part. For example, if a prospect scans the QR code on their phone and then sees that the property is a 2 bedroom rather than a 3 bedroom, you’ve eliminated a lot of work. Owners will be impressed that you are employing the latest technology to maximize the marketability of their rental home. Scanned QR codes show up as a Mobile View in your listing statistics, so you can track how many times your QR code is scanned for each listing. And they direct traffic to your website, helping to increase your SEO.

Creating a QR Code for a website page:

You can create a QR Code for any website URL including your company site, a specific page on your site, or a specific page on a related site. The code can then be scanned by any phone with a QR code reader, and the viewer will be directed to the associated website or webpage. (QR Codes for listings are generated automatically in the system, see Creating a QR code for a listing for details.)

  • In your HERO PM Control Panel, go to Configuration > RP Preferences > List: QR Code.
  • Enter a URL to generate QR Code.
  • Click the QR Code icon, then copy/paste the QR Code to your literature and marketing materials.

Creating a QR Code for a listing:

With the RP Listings system, each listing has an automatically generated QR code associated with it. (Note: If you are reusing a listing shortcut, consider using a shortcut QR code in place of the listing’s QR code. Contact us at membersupport@heropm.com if you’d like more information on shortcut QR codes.)

  • In your Control Panel, navigate to the Listing Master View for any listing.
  • Click Mobile Options, then click View QR code.
  • The popup window displays the QR code for the listing. Right-click to copy this image, and paste it anywhere that you want to print the QR code – marketing materials/business cards/etc. You can also print an Available Listings Report with all QR codes by selecting the Display scannable QR code checkbox on the report parameters.

FAQ: Why is it important to make sure my domain’s admin contact is up to date, and what do I do if I need to make a change?

When your domain is registered, an administrator is listed in the registration records. This is the only person who is authorized to make a change to your domain. Most change authorization is done by email, so it is extremely important to keep the administrator contact email address up-to-date. An invalid administrator email address can become a big problem if your website host goes out of business, or if you decide to switch to another host.

You can view your domain’s contact information by doing a Domain Lookup at a site such as http://www.whois.com/whois. If you need to update your domain contact information, login to your domain through your Control Panel under PM Website > Domain Admin, or at http://manage.opensrs.net.

Enter your domain name, username, and password to log on to the domain administration interface. If you do not know your domain username and password, please let us know so we can submit a request to have the domain registry email you a reminder. The reminder will be delivered to the administrative contact email address currently listed for your domain.

If the administrative contact email address is not valid, you may need to submit a change request to the registry. If this is the case, please contact membersupport@heropm.com for assistance.

Through the domain administration interface, you may update the organization, administration, and billing contacts. It is especially important to keep the administrative contact email address up-to-date. HERO PM/RealEIS should be listed as the Technical contact for your domain and we recommend that you do not change that information. If you have multiple domain names, select the option to apply the update to all domains.

When editing your domain, be careful not to change the Nameservers. Nameservers for all domains that we manage must point to our network. If they are changed, your website will go down.