Technology changes rapidly, and keeping up with the latest and greatest is a challenge. In the world of the Internet, the technology for websites is constantly changing, and the way people interact with the web is continually morphing. The result? Your website may hurt your business more than it helps. Like it or not, an out-of-date website can affect your business’ credibility and potential clients will make quick decisions about whether or not they want to work with you – based on your website.

If you want to remain competitive in today’s property management industry, then it’s vital to keep abreast of emerging technologies and implement ones that will benefit your business. Your website is one of the best (if not the best) marketing tools you have available, so ensuring that it’s up-to-date, responsive, mobile-friendly, SEO-optimized, well maintained and easy to use is essential. If visitors can find you online, easily navigate your site to find the information they need (whether they’re on their computer, phone or tablet), and gain a positive impression of your business, then your website has done its job. However, if you’re unsure whether your website is pulling its weight, it may be time to consider a website revamp. Luckily, HERO PM has the perfect solution!

 

HERO PM Introduces Websites Version 5

Keeping our members well-informed of the latest updates, and providing the right solutions to property managers, is our constant goal. We’re excited to introduce our new PM Website System version 5. Websites version 5 is by far our best ever…it’s based on HTML5, the new language of the Internet, and has stunning visuals, interactivity, mobile tools, and SEO tools that can’t be beat. Website version 5 is optimized for the latest generation of search engines, and makes mobile site additions easier than ever. In many ways, the jump from HTML4 to HTML5 is like upgrading from a 1997 car to a 2012 car – it’s still a car, and still does all the same things, but is loaded with new features, new comforts, and new efficiencies. With Websites version 5, we include Portals version 5 – the next generation portal for your owners, tenants and vendors. Portals v5 includes the same fundamental features as the current v4 portal, in a cleaner, slicker, faster, and easier to use interface. It also improves vendor tracking, workorder mangement, and document management.

To help you determine if your current website is doing it’s job, and if Websites v5 is right for you, consider the following:

Is your website… HTML5-based?

HTML5 is the new language of the Internet, and is the successor of HTML4, which has been around since 1997…an eternity in tech time! Among other things, HTML5-based websites function better, they work better on new devices and screen sizes, and they have improved performance. Eventually, the entire Internet will be based on HTML5.  Websites v5 is based on the new HTML5, and provides you all the benefits of this new technology.

Is your website…. Property Management Specific?

Is your website system trying to fit the square peg of property management into the round hole of retail or e-commerce? Are you settling for limited template options, or having your site look like another property manager’s site? We offer options to ensure your site is unique to your company! Have us convert any design from your local designer or have our designers create a custom design from scratch. Websites v5 offers the best price and the fastest setup and desing options in the industry. The user-friendly interface allows you to easily edit your own website, or take advantage of our personal webmaster service and we’ll make the changes for you. Did we mention our websites have dedicated email that can stand-alone or integrate with Google or Microsoft? Having customized email addresses for you and your team add an element of professionalism and credibility.

Is your website…. SEO Optimized?

Websites v5 is structured exactly as Google likes it. With native keyword conversion, page titling, header controls, site map generation, embedded listings, and SEO audit reports, you’ll get to the position you want to be. The new V5 sites offer real-time SEO analysis, letting you know exactly how you can change your site to improve your ranking.

Is your website…. Fully Customizable?

Are you tired of paying a website designer or manager to make small changes to your site? The ability to control your site ensures positive user experiences. The more information a user can find on your website, the higher retention you will have. HERO PM websites allow you the option to include snazzy pre-defined interactive WebGadgets or create your own. Forms, FAQ’s and Blogs each have multiple layout themes and unlimited custom design options. Manage images, files, and videos through powerful libraries, helping you store and organize files easily.



Is your website…. User Editable?

Are you tired of paying a fee every time you want to make a simple update to your website? Edit your website with management tools designed for anyone who can edit a word document. Make the changes you want, when you want, without paying a fee. For more advanced users, you have access to optional advanced editing tools for under-the-hood control.

Is your website…Video Integrated?

Video is the new standard of the Web – having effective videos integrated into your website puts you into the class of the website elite. Websites v5 offers point-and-click video integration to showcase your company and listing videos online.

Is your website… Responsive?

Responsive web development is an approach aimed at creating websites that optimize the viewing experience, independent of the device a visitor uses. To test your site’s responsiveness, go to a site such as ami.responsivedesign.is and enter your website URL. How does your website display on the various devices? With today’s wide range of devices and screen sizes, it is imperative that your website is a responsive site. Thankfully, HERO PM website v5 gives you that option.

Is your website…. Interactive?

Websites have evolved over the years from being static one-way communication channels (i.e. a company brochure), to being social and interactive. An interactive website draws visitors, holds their interest, and encourages them to take some kind of action. Making your website interactive can be as simple as adding a contact form for people to easily reach you, integrating social media feeds on your website for people to comment on, or including various WebGadgets like clickable maps, scrolling featured listings, featured blog/video blog posts, , etc. to customize the visitor’s experience. These functions, and many more, can be easily incorporated into your site with the Website v5, and best yet, you can add them yourself.

Is your website…. Visually appealing?

Having relevant content is essential for your website but visitors build their first impression around your website’s visual appearance. Some studies reveal that users make a decision about your website in approximately 50 milliseconds ( That’s just 1/20th of a second!) That being said, is your website esthetically pleasing? Can it captivate users within seconds and hold their interest? With our custom design services, and experience building more property management websites than any company in the world, we will create a website that represents the professionalism of your business, exactly as you want it.

Is your website…. Mobile?

Mobile technology is becoming increasingly popular. It’s nearly impossible to go anywhere without seeing someone browsing the web on their phone or tablet. And it’s no wonder! Mobile technology allows us to access information from practically anywhere, not just the confines of our desktop computer. Since more and more people are viewing your website on their mobile device, it’s imperative that your site is optimized to provide the best mobile user experience. A well designed mobile site improves user satisfaction with easy access to information, has faster download speed, allows for mobile-specific features like click-to-call and mapping, and helps you present a positive, contemporary brand identity for your business. Thankfully, with the v5 website, a customizable mobile version of your website is included to help you effectively deliver the goods to phone and tablet users. Combine this with HERO Listings Mobile Marketing features, and you’ve got the mobile market covered.

Is your website…. Blog Integrated?

Having an active blog with fresh content embedded in your website helps people and search engines.. This feature was available in V4 through blogging sites, and V5 has built it into the structure of your site. Blogging relevant industry related information and company updates are a simple way to keep a visitor on your site longer, encourage repeat visits, and boost SEO.

Is your website…. Supported?

 At HERO PM we understand your website is your livelihood, which is why we are dedicated not only to continually making improvements and fixing bugs, but to ensuring you and your end user have the best experience possible with your website. Our support team works around the clock to provide you with the quickest, most efficient customer service.

 

Getting Started with Websites v5

If you’re ready to upgrade your current v4 website,
 we would love to help you upgrade to v5. Do you currently have the PM Website in your HERO PM package? If so, you can order an upgrade to your current site. When upgrading your site, we will also include a fresh, new design suitable for HTML5 and Websites v5. Even if your web design was very good a few years ago, it still needs to be updated in order to appear fresh and relevant! If your website is lagging behind in terms of looks and functionality, we recommend you consider an upgrade.

If you do not currently use the PM Website System, you can start with a converted design (if you like the look of your current website), or order a custom design. With our custom design services, we will make a website that represents the professionalism of your business, exactly as you want it. With any design, your website will be built on our new v5 platform, and you’ll have access to all the tools and features of the v5 platform. When you want to make website changes, you can easily make them yourself, or order a project for one of our personal webmasters to make changes.

We have gone ahead and compiled a list of our frequently asked questions along with a portfolio of our most recent v5 sites for you to review. Go to websitesv5.com for answers and fresh design ideas!

We are excited to help you reach your business goals with the assistance of the fresh new look and functionality of our V5 technology! 

If you’re ready to upgrade your current v4 website,
 we would love to help you upgrade to v5. Do you currently have the PM Website in your HERO PM package? If so, you can order an upgrade to your current site. When upgrading your site, we will also include a fresh, new design suitable for HTML5 and Websites v5. Even if your web design was very good a few years ago, it still needs to be updated in order to appear fresh and relevant! If your website is lagging behind in terms of looks and functionality, we recommend you consider an upgrade.