Social media has grown beyond expectations within the past few years, with terms like “Facebook me” becoming a part of the lexicon of everyday life.
We hear from property managers at both ends of the spectrum, some with the impression that they need to have a presence on all social media sites; others feel they can avoid social media entirely. The truth is in the middle. Current research shows that increasingly large numbers of consumers are using social media to evaluate the worth of a company. They consider the reviews that exist on a company’s social media pages when making a decision of what product or service to choose.
To effectively reach your target market, your property management business must capitalize on the potential that social media offers. Check out this helpful infographic for more insights about social media usage. At HERO PM, we believe these findings relate directly to your prospective tenants and the growth of your business with owner clients. We recommend targeting four social media environments to reach the best audience:
- Youtube
If you are not already using these platforms to fill your vacancies and build your company’s brand, we highly recommend you start. Doing so allows you to thrive in your region and rise above those companies that are behind the times. At HERO PM, we have pre-built website integrations for all of these (and more), and can build custom integrations for other social media sites. Integrating social media with you website will help “push” leads to your site and ultimately help you acquire the prospects you need to build your business and fill your vacancies.
Let us know how we can serve you to put your company at the top of internet food chain with cutting-edge social media integration.