Technology changes rapidly, and keeping up with the latest and greatest is a challenge. In the world of the Internet, the technology for websites is constantly changing, and the way people interact with the web is continually morphing. The result? Your website may hurt your business more than it helps. Like it or not, an out-of-date…
Your website is the face of your company. It reflects you as a property manager and a professional. If your website looks professional, welcoming and includes services that clients expect, potential clients will perceive you as a professional who can handle their business needs…and be someone they want to work with. Websites that do not appear current, or do not communicate…
“Dear website owner, I visited your website and noticed that you are not listed in most of the major search engines and directories…” If you’ve been in business for any length of time, you’ve most likely received similar emails/advertisements. Did you know Google even reports receiving similar messages? The Internet is filled with companies, mostly snake-oil…
We’ve put together a list of our top tips to successfully market your listings. From adding a minimum number of photos to your listing, to including text codes on your signage, these tips will help get your listings viewed by more people, and rented quicker! Get maximum internet exposure…HERO PM has the largest syndication/distribution list in…
Filling the Pipeline…Getting Owner Leads. The Online Business Card HERO PM distributes your online business card to numerous websites where owners are looking for property managers, such as ResidentialPropertyManagers.com. Be sure your online business card, which can be edited from the Configuration tab in your Control Panel under Company Info, contains all of the following elements: A stunning…
SEO (search engine optimization) can be increased by fine-tuning your website content, verifying that your keywords are appropriate for your business and services, and making your website more search engine friendly. You can research tips to increase your SEO online, or if you utilize our Version 4 PM Website system, then you already have access to industry-specific SEO improvement…
Getting found on the Internet is important for any viable business, yet it can also be very challenging. To effectively grab people’s attention and direct them to your website, you need to deploy a multi-pronged strategy that maximizes your website’s visibility. Traffic to your site comes from a variety of sources…search engines, direct navigation, bookmarks…
We recently attended NARPM®’s 23rd Annual Convention and Trade show in Dallas, Texas. The highlights included developing deeper relationships with many of our members, introducing some exciting new features, and of course we can’t forget…riding the bull. We were truly impressed at the event’s turnout. I guess it’s as they say…everything in Texas is bigger and…
