When managing property, there are two areas of performance you’re interested in: financial, and marketing. Financial performance is covered in other discussions of money reports, but for now we want to talk about how you know your properties are being seen by potential renters.

HERO PM boasts the largest syndication and distribution system in the industry with our revolutionary “post once, view everywhere” listing strategy. When you add a unit in Harmony and put it on the market, it shows up embedded in your company website, on our HERO ILS network of sites, and it’s exported to our partner sites. Our partners then re-distribute the listings to their partner sites…totaling hundreds of sites that display each listing.

How your listing displays is configurable by you. You choose the layout and format wherever you display the listing, and choose which partners to automatically export to. You can also manually export to social media sites and blogs, and produce printable pages of your listings. If you want to get fancy, you can use the Listings API to do all kinds of wild and wonderful things with your database of places, including building your own automated feeds to other websites and databases.

Harmony also offers text marketing options, allowing you to do things like hang sign riders with a message like “Text ABC for more information.” In our 25 years of marketing over a million rental units, we’ve built the tools and systems for your success.

Now that your listing is viewable by the world, you’re probably wanting to figure out how it’s doing. Harmony gives you options to do your own tracking, and to keep your owners in the loop.

Each unit has its own statistics page where things like views and inquiries are tracked, in aggregate and over time. You can even download the statistical data for further analysis using external tools. There’s also a summary of all marketed units, where you can see how your entire portfolio marketing and responses are going.

When your owners need to know what you’re doing to market their property and find a tenant quickly, simply send them the integrated marketing summary with the Harmony CRM tools. This template message is totally customizable, and can include charts and graphs for pretty visualizations of the results of your marketing efforts.

Wondering if an area is oversaturated or your rent is too high? Check out your unit rent comparison for market and rent data, and adjust accordingly.

This is just a smattering of the solutions and tools available in Harmony to get your units rented quickly to a quality tenant. Once you dive in, you’ll find there’s really no comparison – Harmony is the ultimate solution for high performing listing marketing.