When managing property, there are two areas of performance you’re interested in: financial, and marketing. Financial performance is covered in other discussions of money reports, but for now we want to talk about how you know your properties are being seen by potential renters. HERO PM boasts the largest syndication and distribution system in the…
It’s a great day when someone finds you or your listings online and begins an interaction. So often, though, a person is not on your website when they discover you. They’re driving past one of your properties, or seeing a print ad somewhere, or doing something other than browsing the internet. In the olden days,…
In early 2013, Craigslist started posting warnings about new posting rules. They determined that in certain categories, they would no longer permit stylized ad templates, including images. In late October, they imposed these restrictions on their real estate categories in most regions, and gave every indication this would be the new standard for all…
Now that things have wound down from the NARPM National Convention in San Diego, we want to take a moment to send our members the latest news. Seeing our members and partners is something we look forward to all year long. For those of you who weren’t able to attend, HERO PM announced some big-time…
HERO PM boasts the largest syndication and distribution system in the industry with our revolutionary “post once, view everywhere” listing strategy. Using our Listings systems, our members post a listing once and it is displayed on their company website, our vast network of HERO PM sites and it is exported to our listing partner sites. Our partners…
One of a property manager’s most time intensive activities is showing properties. One of the easiest ways to reduce vacancy time and ensure that your time is well spent is to include a video walkthrough of your listing. Think of a video walkthrough as an online walkthrough of the property in which you show everything that…
Yes, all of our new PM Websites (v4) offer mobile site functionality, which is a specifically optimized version of your website viewable on smart phones and other mobile browsers. When mobile users access your website, they are automatically directed to your mobile site. Your mobile site conveniently works off of the same URL as your…
Once you’ve added a listing and made it active, it is included in our listing partner feed that evening. It is the partner sites’ responsibility to include these listings in their databases according to their own processing rules. In all cases, the partners commit to adding the listings within 72 hours after our submission –…
Getting found on the Internet is important for any viable business, yet it can also be very challenging. To effectively grab people’s attention and direct them to your website, you need to deploy a multi-pronged strategy that maximizes your website’s visibility. Traffic to your site comes from a variety of sources…search engines, direct navigation, bookmarks…
