New and Improved HERO Help Sessions

Do you wish that there was a training class for HERO PM that would let you get help with the parts of the system that are troubling you? Would you like to interact with other HERO PM users in the industry so that you could share best practices?

You are in luck!! We are switching up our HERO Help sessions to be more in line with the support you are looking for.

When will the sessions be held?

We will schedule several different times per month so that you can choose the one that best fits your schedule. The dates and times will be included in the invite

What types of topics will be discussed?

  • Online Applications
  • Online Payments
  • Setting Owners Up Online
  • Inspections
  • Listing Reports
  • Online Work Orders from Configuration to Completion

We will also be looking at the most commonly asked questions coming into our Support Team and making sure that we are addressing them during the sessions.

How Do I Get An Invite?

Go to and click on HERO Help Online and sign up.

Invites will be sent out at the beginning of the month so that you can get them added to your calendar.

We look forward to meeting online with you as we help you to get the most out of your HERO PM software.

Don’t Get Left Behind: A Comprehensive Breakdown on Why You Should Upgrade Your Website

Navigating technology in a rapidly changing world can be challenging and overwhelming. Our goal at HERO PM is to help bring you valuable information and tools to help you run your business more efficiently, and stay relevant. As you know having a functional, user-friendly, and up-to-date website is a crucial aspect of running a property management business or any business for that matter. It’s been a long time coming but we can finally say that HTML5 is the official new language of the Internet.


Apple and Google both pushed for HTML5 to become the new standard. We can surmise that both of these companies will be pushing for full adoption of the standard, by all websites. In doing so, we expect to see them rewarding HTML5 sites and penalizing older sites, as they move forward in their development of Google Search, Google Chrome, Safari, and iOS (iPhone/iPad). Although HTML4 is still in use you will soon find that your old HTML4 website is not working properly, not integrating well, or not performing well on search engines and in modern browsers. We cannot stress the importance enough to make the switch to an HTML5 integrated site.

All functionality aside having a dated website sends a message to clients and tenants that you are behind the times. A fresh, modern, professional look will give your business a competitive edge and outwardly show that you are the best company to work with.

HERO PM prides ourselves on providing the best solutions for property managers because we develop and design them specifically for you. Our newly reformulated design team produces world-class designs, highly targeted to achieve your business objectives. We are confident Websites v5 are the right answer for your website upgrade needs. Our HERO Websites v5 were created specifically for HTML5 and built from the ground up with your property management business in mind.

How your website ranks on major search engines can make or break your business efficiency and growth. HERO Websites v5 is the only solution with real-time SEO analysis for property management, analyzing your site in comparison to what owners and tenants are currently searching. We help you stay ahead of your competition with the most advanced tools and reports. Our goal is for your website upgrade to be a seamless transition, HERO Websites v5 integrates with all other HERO services, and connects with all other property management solutions, including Appfolio, PropertyWare, Buildium, Rent Manager, and more.

We are proud to say HERO PM has designed more property management websites than any other company, and this allows us to provide you the best product for the lowest price possible. HERO Websites designs are sold at-cost, and are a fraction of the price when compared to our competitors.

Be sure to order your v5 Website today, in January we will be increasing the price of our websites after 8 years! All orders placed in 2014 will be at our current price, visit our website for more details and examples!





5 Ways HERO PM Makes Your Life Easier

Running a business takes a lot of effort, there are so many working parts that can make or break your success. HERO PM is dedicated to making the lives of property managers everywhere easier by offering user friendly solutions created solely with your property management business in mind. Using the right tools can make a huge impact on how your business runs and how much effort is required to run it smoothly.

Here are just a few of the ways our solutions focus on improving the lives and businesses of our members:


Our solutions are unique to property managers and their needs. Rather than using tools built for a generic business model, our tools were designed around streamlining the daily tasks of a professional property management company so their time can be used more efficiently. For example, our online portals allow you to provide clients secure online access to view statements, documents, and activity; as well as, make online payments, submit online work requests, authorize work requests, and more.

Online portals serve as an online filing cabinet for all documents and interactions between your client and your business. Having 24/7 access to information related to their homes, in one convenient location, helps you eliminate many of the inquiries associated with managing their homes.

Saving Money:

Efficiency and your bottom line go hand in hand. In addition to the time savings our solutions provide, our HERO PM payment system helps simplify the payment process by mitigating delinquencies, changing collections, and saving time as well as cost on processing physical checks. As a bonus, HERO PM does not assess any initial setup or hidden fees. The payment system is included with our RP Management System.


As a business owner and property manager, we understand that your job is never done. Having the freedom and flexibility to run your company from anywhere at anytime, keeping your team members and clients happy, is priceless. Whether you’re at home with your kids or you’re on vacation in Bora Bora, if an urgent matter comes up, you always have access to statements, client accounts, and your account. You can lookup client profiles, post statements, send messages, update your virtual boards, and process rent payments…essentially running your business from anywhere you might be.

Going Green:

Going paperless saves you time and money, increases your productivity, and brings awareness to your social responsibility. Sending a statement can include costs such as paper, printer/ink, envelopes, postage, time, etc. One of our members reported saving $5-$10 per month, per client by eliminating paper statements.

Our systems have made it, not only easy, but beneficial to go green! Your clients can access their online portal, from anywhere at anytime. This eliminates waste and can help attract customers based on your social responsibility.


Our systems allow your business to function like a well-oiled machine, as well as present a professional brand to your current and prospective clients.

A website portrays the image of your business and reputation of your brand to current and prospective tenants as well as owners. Our members love their HERO PM websites not only because they help them brand their business online, but because they were built from the ground up with their property management business in mind. In an era where people find you online before they ever even contact you, it is vital to have an optimized, attractive, and functional site that puts your brand first and foremost.

Have our solutions made your life easier? Let us know by visiting our Facebook page and leaving a review. We love hearing from you!









HERO PM and the 2013 NARPM National Convention


Now that things have wound down from the NARPM National Convention in San Diego, we want to take a moment to send our members the latest news. Seeing our members and partners is something we look forward to all year long. For those of you who weren’t able to attend, HERO PM announced some big-time news that had attendees buzzing!

As you may have read, HERO PM has launched our SEO-Amazing website system – Websites version 5. People at our booth had the opportunity to learn about the benefits of upgrading to a custom v5 website for only $499. A necessity for growing your business, your website should work to increase your SEO, and should be built to work with the next generation of the Internet. As HTML 5 is in full swing and big changes in the Internet world are scheduled for 2014, you will want to make sure your website is ready! We’ve watched the industry closely, and there is no better website solution for property managers. If you think it may be time for a website upgrade, visit

HERO PM also announced the development of a brand new, web-based accounting solution! There is a need in the industry for a rock solid, web-based, all-in-one solution for your business, and that need has been heard. As we move forward in the creation of this much-needed solution, we want to hear your wish list of features for an accounting package. We have built an advisory panel, and have worked to identify a group of beta testers for this new solution. If you are interested in being a beta tester or participating on the advisory panel, or have ideas for the industry’s perfect solution, visit and submit your request!

As a thank you from HERO PM, our members in attendance received a special gift! Members were given a lightweight, easy to carry, wide-angle lens for phones and tablets, making it even simpler to get those listing videos done! HERO PM’s listing video system syndicates to YouTube, bringing added SEO benefits to the table while filling your vacancies and keeping your owners happy. Also, congratulations to Melissa Prandi for stopping by our booth and winning our raffle – an iPad mini!

The NARPM National Convention theme, Keys Of Excellence, tied in perfectly with HERO PM’s current focus. Over the past year, HERO PM has focused primarily on providing excellent support, and striving to improve the lives of our members by being there when you need us most. Many members expressed positive feedback regarding our improved customer service. It was encouraging to hear our efforts to consistently serve you better have not gone unnoticed. We look forward to partnering with our members over the coming years to continue to build long-lasting relationships, focused on using our technology to increase efficiency and grow your business.

If you would like more information about continued education opportunities, industry events, and the benefits of being a member of the National Association of Residential Property Managers, visit . We look forward to connecting with you at the NARPM regional events scheduled for this coming year! That’s a wrap for our recap, however be sure to like us on Facebook ( ) for real-time updates on all things HERO PM, and exclusive announcements following the progress of HERO Accounting.

The Evolution of the Web…Is Your Website Evolving With It?

Technology changes rapidly, and keeping up with the latest and greatest is a challenge. In the world of the Internet, the technology for websites is constantly changing, and the way people interact with the web is continually morphing. The result? Your website may hurt your business more than it helps. Like it or not, an out-of-date website can affect your business’ credibility and potential clients will make quick decisions about whether or not they want to work with you – based on your website.

If you want to remain competitive in today’s property management industry, then it’s vital to keep abreast of emerging technologies and implement ones that will benefit your business. Your website is one of the best (if not the best) marketing tools you have available, so ensuring that it’s up-to-date, responsive, mobile-friendly, SEO-optimized, well maintained and easy to use is essential. If visitors can find you online, easily navigate your site to find the information they need (whether they’re on their computer, phone or tablet), and gain a positive impression of your business, then your website has done its job. However, if you’re unsure whether your website is pulling its weight, it may be time to consider a website revamp. Luckily, HERO PM has the perfect solution!


HERO PM Introduces Websites Version 5

Keeping our members well-informed of the latest updates, and providing the right solutions to property managers, is our constant goal. We’re excited to introduce our new PM Website System version 5. Websites version 5 is by far our best ever…it’s based on HTML5, the new language of the Internet, and has stunning visuals, interactivity, mobile tools, and SEO tools that can’t be beat. Website version 5 is optimized for the latest generation of search engines, and makes mobile site additions easier than ever. In many ways, the jump from HTML4 to HTML5 is like upgrading from a 1997 car to a 2012 car – it’s still a car, and still does all the same things, but is loaded with new features, new comforts, and new efficiencies. With Websites version 5, we include Portals version 5 – the next generation portal for your owners, tenants and vendors. Portals v5 includes the same fundamental features as the current v4 portal, in a cleaner, slicker, faster, and easier to use interface. It also improves vendor tracking, workorder mangement, and document management.

To help you determine if your current website is doing it’s job, and if Websites v5 is right for you, consider the following:

Is your website… HTML5-based?

HTML5 is the new language of the Internet, and is the successor of HTML4, which has been around since 1997…an eternity in tech time! Among other things, HTML5-based websites function better, they work better on new devices and screen sizes, and they have improved performance. Eventually, the entire Internet will be based on HTML5.  Websites v5 is based on the new HTML5, and provides you all the benefits of this new technology.

Is your website…. Property Management Specific?

Is your website system trying to fit the square peg of property management into the round hole of retail or e-commerce? Are you settling for limited template options, or having your site look like another property manager’s site? We offer options to ensure your site is unique to your company! Have us convert any design from your local designer or have our designers create a custom design from scratch. Websites v5 offers the best price and the fastest setup and desing options in the industry. The user-friendly interface allows you to easily edit your own website, or take advantage of our personal webmaster service and we’ll make the changes for you. Did we mention our websites have dedicated email that can stand-alone or integrate with Google or Microsoft? Having customized email addresses for you and your team add an element of professionalism and credibility.

Is your website…. SEO Optimized?

Websites v5 is structured exactly as Google likes it. With native keyword conversion, page titling, header controls, site map generation, embedded listings, and SEO audit reports, you’ll get to the position you want to be. The new V5 sites offer real-time SEO analysis, letting you know exactly how you can change your site to improve your ranking.

Is your website…. Fully Customizable?

Are you tired of paying a website designer or manager to make small changes to your site? The ability to control your site ensures positive user experiences. The more information a user can find on your website, the higher retention you will have. HERO PM websites allow you the option to include snazzy pre-defined interactive WebGadgets or create your own. Forms, FAQ’s and Blogs each have multiple layout themes and unlimited custom design options. Manage images, files, and videos through powerful libraries, helping you store and organize files easily.

Is your website…. User Editable?

Are you tired of paying a fee every time you want to make a simple update to your website? Edit your website with management tools designed for anyone who can edit a word document. Make the changes you want, when you want, without paying a fee. For more advanced users, you have access to optional advanced editing tools for under-the-hood control.

Is your website…Video Integrated?

Video is the new standard of the Web – having effective videos integrated into your website puts you into the class of the website elite. Websites v5 offers point-and-click video integration to showcase your company and listing videos online.

Is your website… Responsive?

Responsive web development is an approach aimed at creating websites that optimize the viewing experience, independent of the device a visitor uses. To test your site’s responsiveness, go to a site such as and enter your website URL. How does your website display on the various devices? With today’s wide range of devices and screen sizes, it is imperative that your website is a responsive site. Thankfully, HERO PM website v5 gives you that option.

Is your website…. Interactive?

Websites have evolved over the years from being static one-way communication channels (i.e. a company brochure), to being social and interactive. An interactive website draws visitors, holds their interest, and encourages them to take some kind of action. Making your website interactive can be as simple as adding a contact form for people to easily reach you, integrating social media feeds on your website for people to comment on, or including various WebGadgets like clickable maps, scrolling featured listings, featured blog/video blog posts, , etc. to customize the visitor’s experience. These functions, and many more, can be easily incorporated into your site with the Website v5, and best yet, you can add them yourself.

Is your website…. Visually appealing?

Having relevant content is essential for your website but visitors build their first impression around your website’s visual appearance. Some studies reveal that users make a decision about your website in approximately 50 milliseconds ( That’s just 1/20th of a second!) That being said, is your website esthetically pleasing? Can it captivate users within seconds and hold their interest? With our custom design services, and experience building more property management websites than any company in the world, we will create a website that represents the professionalism of your business, exactly as you want it.

Is your website…. Mobile?

Mobile technology is becoming increasingly popular. It’s nearly impossible to go anywhere without seeing someone browsing the web on their phone or tablet. And it’s no wonder! Mobile technology allows us to access information from practically anywhere, not just the confines of our desktop computer. Since more and more people are viewing your website on their mobile device, it’s imperative that your site is optimized to provide the best mobile user experience. A well designed mobile site improves user satisfaction with easy access to information, has faster download speed, allows for mobile-specific features like click-to-call and mapping, and helps you present a positive, contemporary brand identity for your business. Thankfully, with the v5 website, a customizable mobile version of your website is included to help you effectively deliver the goods to phone and tablet users. Combine this with HERO Listings Mobile Marketing features, and you’ve got the mobile market covered.

Is your website…. Blog Integrated?

Having an active blog with fresh content embedded in your website helps people and search engines.. This feature was available in V4 through blogging sites, and V5 has built it into the structure of your site. Blogging relevant industry related information and company updates are a simple way to keep a visitor on your site longer, encourage repeat visits, and boost SEO.

Is your website…. Supported?

 At HERO PM we understand your website is your livelihood, which is why we are dedicated not only to continually making improvements and fixing bugs, but to ensuring you and your end user have the best experience possible with your website. Our support team works around the clock to provide you with the quickest, most efficient customer service.


Getting Started with Websites v5

If you’re ready to upgrade your current v4 website,
 we would love to help you upgrade to v5. Do you currently have the PM Website in your HERO PM package? If so, you can order an upgrade to your current site. When upgrading your site, we will also include a fresh, new design suitable for HTML5 and Websites v5. Even if your web design was very good a few years ago, it still needs to be updated in order to appear fresh and relevant! If your website is lagging behind in terms of looks and functionality, we recommend you consider an upgrade.

If you do not currently use the PM Website System, you can start with a converted design (if you like the look of your current website), or order a custom design. With our custom design services, we will make a website that represents the professionalism of your business, exactly as you want it. With any design, your website will be built on our new v5 platform, and you’ll have access to all the tools and features of the v5 platform. When you want to make website changes, you can easily make them yourself, or order a project for one of our personal webmasters to make changes.

We have gone ahead and compiled a list of our frequently asked questions along with a portfolio of our most recent v5 sites for you to review. Go to for answers and fresh design ideas!

We are excited to help you reach your business goals with the assistance of the fresh new look and functionality of our V5 technology! 

If you’re ready to upgrade your current v4 website,
 we would love to help you upgrade to v5. Do you currently have the PM Website in your HERO PM package? If so, you can order an upgrade to your current site. When upgrading your site, we will also include a fresh, new design suitable for HTML5 and Websites v5. Even if your web design was very good a few years ago, it still needs to be updated in order to appear fresh and relevant! If your website is lagging behind in terms of looks and functionality, we recommend you consider an upgrade.

Harness the Power of Mobile Marketing with HERO PM Tools.

Mobile marketing has become the new medium for reaching people on their smart phones and tablets. And it’s no wonder. For many of us, our smart phone is the first thing we reach for in the morning, and the last thing we put down at night. According to, “Some 88% of U.S. adults own a cell phone of some kind as of April 2012, and more than half of these cell owners (55%) use their phone to go online”. Last year, eMarketer estimated that “the amount of time US consumers spend using mobile devices—excluding talk time—will grow 51.9% to an average 82 minutes per day, up from just 34 minutes in 2010”. As people spend more and more time on their mobile devices, it becomes vital for businesses to reach them with mobile marketing. But how do you harness the power of mobile marketing to successfully market your company and services?

Not only has HERO PM has made accessing web-based online portals for existing customers easier, but we’ve also made it easy for you to reach prospective owners and tenants by incorporating mobile marketing into your overall marketing strategy. Read on to learn what mobile marketing tools are available with your HERO PM systems, how they can benefit your business and help you reach more clients.

QR Codes

QRCodesmQR code marketing is one of the easiest ways to connect a client with your business. QR codes are a type of bar code designed for scanning by mobile devices. With a QR code scanner app (free in most app stores), any smart phone user can scan the image and be directed to relevant information, such as your company website, featured listings, a tracking webpage, an external webpage, or almost anything else you can imagine. QR codes can be included on yard and window signs, available listing reports, listing flyers, listing postcards, your business card, and more. We generally recommend having QR codes link to a page that is unique and trackable, so that you can determine the effectiveness of your QR code marketing. Create QR codes for your marketing materials in your Control Panel under Configuration > RP Preferences > List: QR Codes.

QR codes for your listings (requires RP Listings system) are automatically generated, and include tracking and mobile optimization. They can be added to yard/window signs, available listing reports, listing flyers, listing postcards, etc. Scanned QR codes will show up as a Mobile View in your listing statistics. View listing QR codes in the Listing Master View > Mobile Options.

Text Response

TextResponseThe text response system (requires RP Listings system) includes texting codes that can be placed on your print media – property flyers, yard signs, etc. for potential tenants to conveniently access listing information, company information, etc. Prospects can text a rental ID to a “short code” (313131) that is registered with all cell phone carriers, and will receive an immediate text response with the property’s full details…photos, floor plans, videos, and even a rental application. Whenever a text response is generated on a property, you receive a pending inquiry in your communication system with the prospect’s contact information, so you can follow-up with them, record notes, and include the info in the marketing report to the owner. A text inquiry is recorded as a Mobile View in the listing’s statistics.

Mobile Website

People searching for information on their smart phones are eager to get accessible information fast, which is why having a mobile optimized website is vital for your business. Mobile websites are available on PM Websites (v4 or later). The mobile site is a specifically optimized version of your website viewable on smart phones and other mobile browsers. It provides an improved visitor experience, faster download speeds to keep visitors on your site longer, sets your business apart from your competition, appeals to tech-savvy users, and more. When mobile users access your website, they are automatically directed to your mobile site. Your mobile site conveniently works off of the same URL as your traditional website, so you do not need to purchase or market a new domain. Your PM Website (v4 or later) includes mobile website functionality. If you’d like us to create mobile site pages for you, you can order a project in your Control Panel under Configuration > Order & Upgrades > Order a Project.

Mobile Listing Views and Shortcuts

MMpicsmUSEEach of your listings have an alternate view optimized for mobile browsers (requires RP Listings system). This view is specially formatted for smart phones, and displays your listing details, photos, video, etc. in a mobile view. You can track mobile listing views in the Listing Master View in your Control Panel.

Create a mobile view link by adding an M to the end of the numeric portion of your property ID on a listing shortcut link. For example, if the standard view for a listing is located at, the mobile view is located at

Tips and Tools to Help You Reach Your 2013 Business Goals

As we approach 2013, many of us have already considered the goals (dare we say resolutions!) we’d like to accomplish in the New Year. Of course many of our goals are personal (lose those last 10 pounds, take an underwater basket weaving course, sail around the world, etc.). Many of us also set professional goals. Because of this, we’ve put together a list of common goals that may be on your list as property managers. And we’ve outlined some tips, tools and ideas to help you reach those goals. Of course this list isn’t comprehensive, so if you have other goals not on our list, please let us know. We’d be happy to send you some specific ideas and tools we have available to help you accomplish them.


Goal: Fill Vacancies Quicker

Consider the following tools and tips to help you market your listings more effectively, and fill your vacancies quicker:

  • Confirm a competitive monthly rent for the listing – use the Comparable Rents report in your Control Panel (RP Listings > Reports > Comparable Rents) to view comparable rents in a zip code region. (requires RP Listings system)
  • Most people conduct their rental search online, so give them a good feel of the property by including at least six photos, plus a video walkthrough or virtual tour in the listing.
  • Make sure the property is appealing in photos, videos, and in person, and pay attention to details. Pick the right angles that best highlight the property (i.e. avoid taking a photo of the master bedroom with the full laundry basket in view).
  • Place a QR and/or text code on your print media – property flyers, yard signs, etc. for potential tenants to conveniently access listing information.
  • Determine your listing’s market effectiveness by running a Marketing Audit report in your Control Panel. This report rates your listing’s marketing effectiveness and provides suggestions for making your listing more market ready. (requires RP Listings system)
  • Write effective property descriptions – since many Internet users glance through text instead of reading it, use short bullet points to highlight the property details. List the most important “selling points” in the beginning to get their attention quick.
  • Get maximum Internet exposure…HERO PM has the largest syndication/distribution list in the industry. This means your listings will get viewed on more sites by more people with our Listings systems. (requires RP Listings system)
  • Market your listings on social media.
  • Offer an online application for prospects to quickly and conveniently submit their applications and pay their application fee online. (Submitted online applications can be instantly screened in real time by one of our Integrated Screening Providers.) (requires RP Listings and RP Management systems)


Goal: Improve client satisfaction and retention

At the very core of every successful business is the relationship that it has with its clients, so connecting with your clients and improving client satisfaction is important! Consider the following tools and tips to help you improve client satisfaction and retention:

  • Start at the top! Your team will follow your lead…so make client satisfaction your top priority and it will work its way down through your business.
  • Many times client dissatisfaction is due to a lack of communication. So, communicate with your clients regularly through multiple medias and venues. Consider sending a regular newsletter to clients with updates on industry news, opportunities, interesting articles, etc. or adding a blog to your website.
  • Use the owner marketing report to keep owners updated on activity generated on their property. The marketing report displays the number of times the property has been viewed, the number of online inquiries that you’ve received, the number of days the property has been advertised online and more. (Email the report to your owner directly from your Control Panel in the Listing Master View > Flyers/Reports > Marketing Report.) (requires RP Listings system)
  • Create an online website feedback form and request candid feedback from clients on what your company and team does well, and ways you could improve. Then use their responses to make positive changes.
  • Be tech savvy…and advertise it. Make sure clients understand what tools you use to market their listing and maintain their property through the course of the rental period.
    • Give your owners the most online exposure for their listings by using the RP Listings system. The HERO PM RP Listings system exports (syndicates) listings to the nation’s largest network of rental and housing related websites. (requires RP Listings system)
    • Promote your listings with social media – post your listing to Craigslist and Twitter from the Listing Master View in your Control Panel.
    • Create a customizable online application that allows prospects to fill out the application through your listing; the application data displays in your Control Panel for quick and easy processing. (requires RP Listings and RP Management systems)
    • Use one of our Integrated Screening Partners to screen submitted online applications in real time and quickly determine whether applicants are qualified. (requires RP Listings and RP Management systems)
    • Utilize Online Workorders to make it easy for tenants to submit structured maintenance requests from their phone or computer, ensuring repairs don’t go ignored. The workorder is sent to the vendors quickly so they can respond and react quickly and accurately. (requires RP Management system)
    • Accept rent payments online via the HERO Payments system to increase on-time rent payments. (requires RP Management system)
  • In today’s world, most clients want to be able to access information, make payments and execute other routine processes online, so offer useful and convenient tools and options to your owners.
    • Allow online account access, so owners can view activity and monthly statements. Give owners access to see all current income and expenses pertaining to their property as well as monthly statements online. (requires RP Management system)
    • Give owners the convenience of making online payments through their account. (requires RP Management system)
    • Order a mobile website, and give owners access to their online account from their mobile phone to access their information anywhere. (requires PM Website)
  • Set client satisfaction guidelines and make sure your entire team is on board with them. It will take an effort from your entire company to boost client satisfaction levels, but it’s worth it!


Goal: Streamline processes in my office procedures

Streamlining processes in your office involves reducing duplications and automating office procedures where possible. This increases productivity and efficiency, minimizes unnecessary costs, and promotes a better working environment for your team. A win-win-win!

  • Research all of your company’s procedures, and determine redundancies. If there are duplicate processes that occur, such as the review of a document by several different people when only one reviewer is necessary, then eliminate the duplication.
  • Request input from your team about how to improve efficiency. (Be sure your team knows the goal is not to improve their efficiency, but rather work-flow procedure efficiency…there’s a difference!)
  • Make marketing your listings work for you…rather than posting rental listings to multiple sites, post your listing once to your Control Panel, make it active, and it’s exported to your website (with the integrated listings page), our company websites, our partner sites and more. (requires RP Listings system)
  • Instead of mailing online statements each month to owners and tenants, consider posting statements online. With the HERO PM RP Management system and PROMAS (and even without PROMAS!), you can easily publish activity, documents and monthly statements to your clients’ accounts. (requires RP Management system)
  • Utilize the Online Workorders tool that allows tenants to submit an online work request to you. View the work request in your Control Panel, and generate a workorder, which can be emailed directly to your vendor, and posted to their online account. (requires RP Management system)
  • Create a customizable online application that allows prospects to submit an application from your active listing. The data is posted to your Control Panel, and from there can be submitted to one of our Integrated Screening Partners. (requires RP Listings and RP Management systems)
  • Offer online rental payments to your tenants via the HERO Payments system, which saves you time and money processing their checks each month. (requires RP Management system)


Goal: Increase company revenue by growing my client base

Consider the following tools and tips to help you increase company revenue by growing your client base:

  • Make sure your current clients are happy! Word of mouth from satisfied clients is the most powerful tool in your arsenal, and can save significant money spent on other forms of marketing.
  • Give your PM website a facelift to improve your marketing efforts – most new clients will visit your website before contacting you, so be sure your website makes a good first impression…and makes them want to work with you.
  • Ask current clients for their referrals and consider providing an incentive for the referring client.
  • Include client testimonials on your website…they help to add credibility and trust in your business, and may be the needed “push” a prospective client needs to work with you.
  • Reach out to other successful professionals – both within the property management field (i.e. NARPM®) and outside it – for ideas on how they grow and develop their client base. Meet with them regularly to share ideas and get input and feedback.
  • Connect and network with clients via social media (Facebook, Twitter, etc.), which enables them to easily share your message with others.


Goal: Improve communication within my team

Effective communication is an important part of any successful team. It helps to boost team morale and improves efficiency and productivity. Consider the following tools and tips to help improve communication within your team.

  • Encourage an open work environment, and be available to meet with team members. Keeping the communication channel open encourages your team to come forward with any problems they may be experiencing before they become too big, as well as helping to establish two-way trust.
  • Part of good communication involves conducting meaningful meetings. Regular team meetings help keep everybody in the loop, but many of us spend time in meetings that are unproductive and often unnecessary. Have an agenda for your company meetings, be sure the necessary people attend, and keep to the appointed start and end times.
  • Utilize the Calendar tool to keep your team organized and on the same page with activities and events. Your team can schedule projects, tasks and appointments, and easily access and view the events in their Control Panel > RP Management > Calendar. (requires RP Management system)
  • Connect with your team outside the office – through community service activities, sports activities, company picnics, etc. Sometimes interacting in a different setting with your team helps to open the doors of communication.
  • Communication breakdown is often caused by ambiguity, so be clear in your objectives, expected outcomes and deadlines. Consider using Virtual Boards to easily track and manage team tasks such as new owner onboarding, move-outs, marketing campaigns and more. You can set deadlines, assign tasks, and track progress all in one location. Everyone can see who’s responsible for each task, its priority level and when it’s due. (requires RP Management system)
  • Empower your team and involve them in company goals. Put together a task force and ask them to help you create the plan. Or hold brainstorming sessions to deal with issues that arise.

FAQ: How do I replace an existing document or file on my website?

If you have a PM Website, you can easily replace an existing document or file on your website, such as your 2012 Resident Handbook with your new 2013 Resident Handbook:

  • Make sure the new file has the same format type (.pdf, .doc, .docx, etc.) as the outdated file on your website. (PDF files are generally recommended for ease of use by your tenants and clients.)
  • Click Save/Upload Files in the toolbar at the top of your Website Admin Panel.
  • Click the Choose File button to select the file from your computer. Locate the desired file on your computer and double-click it. You may need to select “All Files” as the file type in the search window to locate the file.
  • Name the uploaded file the exact same name as the file you wish to replace. For example, if you’re replacing your existing residenthandbook.pdf document, then name the new uploaded file “residenthandbook.pdf”. (View the name of the outdated file in the “Other Linked Files” list below the Database index on the left side of your Website Admin Panel so you know what to name the new file.)
  • Keep the box checked next to “Add this file to the hyperlink list so that it can be linked to from the website”.
  • Click Upload File. The new file will replace the old file on your website. If you created a dynmenu link, a text link, or an image link for the old file, the new file will now be the linked file.

Did You Know? HERO PM Features that Will Change Your Business.

While talking to some of our members at the NARPM® convention, we found that a few people were unaware of all the features and tools available in their system package. So we thought we’d bring to light some handy features that you also may not know about…but will make you happy when you do! Many of these are already included in your system package. For instance, did you know that a free mobile site is already built into your PM Website? Did you know that HERO PM is the only company in the industry that utilizes the Hybrid Cloud? (The Hybrid Cloud is the only proven way to safeguard data and provide cloud access.) Did you know that vendors can view and manage their workorders from their online accounts? Since the list could go on, we decided to put it on paper, so to speak.

Please take some time to review the following list to make sure you’re benefiting from all the tools and features that are included in your system package. If you’re not the one who uses your HERO PM account on a daily basis, then grab the person who does, and go through the list over a cup of joe. And if you’d like more information on any of the following features, please contact us.

  • A free mobile site is already built into my PM Website.
  • Prospective tenants can text from my yard signs, and I capture their contact info.
  • My listing videos are automatically syndicated to YouTube with SEO tags.
  • All of my scanned documents can be synced to each owner and tenant in the cloud.
  • My listings are automatically exported to hundreds of rental websites.
  • The Hybrid Cloud is the only proven way to safeguard my data and provide cloud access.
  • Each of my agents can have their listings, owners, and tenants associated to their log in.
  • All of my whiteboards can be converted to online collaborative virtual boards.
  • I can set a workorder to require my owner’s electronic signature to authorize the work.
  • A report tells me when I last exported a listing to Craigslist.


We’ve recently added a new series of Did You Know? webinars that walk you through these features. View the webinar schedule and register in your Control Panel under Help > Register for Training!

  • Did You Know? Series: RP Listings: Highlighted Features of the RP Listings system
  • Did You Know? Series: Mobile Website: How to create your own mobile website
  • Did You Know? Series: Control Panel: Highlighted Features of the Control Panel
  • Did You Know? Series: Online Tenant Management: Online Applications, Screening, and Payments
  • Did You Know? Series: RP Management: Highlighted Features of the RP Management System

FAQ: I’m thinking of ordering a new custom website. What can I expect after ordering it?

A custom website is a great option if you would like a highly customized, professional look for your company website. There are three website design options that are available to members with an existing PM Website:

1) Website Conversion: Select the Website Conversion option when you have either an existing website and you want to retain its design, or a new design created by your own designer that you wish to implement. We will convert the design from your source to your PM Website. (Member cost: $279 for most sites)


2) Website Full Custom: Select the Website Full Custom option when you want a professionally designed website customized to your company. This option allows you to submit a sketch of your ideas for us to design from. We will create a custom design based on your input and submit it for your approval, then build your website. (Member cost: $499)

Examples: and

3) Website Pro Custom: Select the Website Pro Custom when you want a professionally designed website fully customized to your needs, and wish to work with a designer to create the ultimate online identity. We will contact you to discuss your specific desires and customizations, design a site and submit it for your approval, then build your website. (Member cost: $999)


The Website Creation Process

1) Complete your custom website order.  Once you order your custom website (Configuration > Orders & Upgrades > Add a Website Design), you will receive a system generated email that states what we need from you to proceed and the process for the website creation/conversion.

2) Complete the Website Creation Form/Send the designated conversion source.  If you ordered a Full Custom or Pro Custom website, we’ll need your completed website creation form and website content. Pro Custom orders also schedule a website discussion with our design team. If you ordered a Website Conversion, we’ll need your designated conversion source (the website or design you would like converted). You can email us the requested information, or send it through your Control Panel under Help > View Projects > Your updates for us. You must also make sure to transfer your domain to HERO, or register a new domain with us. (See below for Domain information.)

3) Forward website content to HERO PM.  Assemble all material that might be included on your site, or might give us a better idea of how to construct your site, and send to us. Please include everything you can think of…brochures, yellow pages ad, business card, owner packet, etc. Indicate what you actually want on your website, and what should be kept off your site. We require your website text in a computer file like Word, Wordpad (RTF), or Notepad (text). If you have any documents, images, or other content available in electronic format (a computer file) please be sure to zip those files and submit them through the project in your Control Panel (Help > View Projects).

(#3 is ongoing…once we have the content needed to create your website design, you can continue to send additional website content throughout the creation process.)

4) Receive, discuss and finalize. Approve the design preview we create.  After we receive the requested information, our website team then develops a “design preview” – a snapshot of how we think you want your website to look. We’ll notify you via email once the design preview is complete, and request your feedback and changes. We stay in the Design Preview stage until you’re absolutely happy with the design of your site.

5) We build the new website and review it together before it is live to the public.  Once we get your approval on the design, we’ll build your new website and apply all of your content. Once again, you will review everything, and anything can be changed based on your suggestions and recommendations. Your website at this time is not live; it is hidden from public view.

6) Once the site is approved, submit your Website Sign-Off Form.  After the “final review” phase, when you’re sure your website is the way you want it, we’ll send you the Website Sign-Off Form. After we receive the signed form, we’ll schedule the “go live” date.

7) Our team then schedules to replace your existing site with your new one, or for new orders, to simply make your new website live.  The go live typically occurs over a weekend. After your website is live, you have full access to add and change pages, text, images, photos and more. When your site is ready, we will send you important information about accessing your website administration panel and setting up your email.

The timeframe for a Conversion Website and Full Custom Website is approximately 30-60 days, depending on the complexity of the site. The Pro Custom Website can take up to 90 days.

Domain Transfer/Registration

You must transfer a domain to us, or register a new domain with HERO PM before your site can go live. Since this process can take some time, we suggest initiating the transfer or registering a new domain with HERO PM after ordering your new website.

Register a new domain, or request a domain transfer at A new domain registration with HERO PM can take 3-5 days, while a domain transfer (for an already registered domain) can take in excess of 2 weeks. (Note: Two domains are included in the member’s package price; additional domains may be registered at $15 per year.)

Registering a new domain with a company other than HERO PM, such as GoDaddy, will result in a 60 day delay on the domain transfer. An already registered domain, that was registered at least 60 days prior and has not had any changes to it in the past two months, can be transferred. Depending on the existing registrar, it can take up to 2 weeks to finalize the transfer.

Domains are owned by the member. They are transferred to us for administrative and support purposes, but ownership is maintained by the member.