In early 2013, Craigslist started posting warnings about new posting rules. They determined that in certain categories, they would no longer permit stylized ad templates, including images. In late October, they imposed these restrictions on their real estate categories in most regions, and gave every indication this would be the new standard for all…
Over 13 years ago, HERO PM introduced the concept of the “Less-Paper Property Management Office”. We realized that part of becoming a High Efficiency Rental Office involved reducing excess paper and creating a collaborative online environment for sharing information. Nowadays, everyone is talking about sustainability and doing our part to reduce waste and conserve resources…
Mobile marketing has become the new medium for reaching people on their smart phones and tablets. And it’s no wonder. For many of us, our smart phone is the first thing we reach for in the morning, and the last thing we put down at night. According to pewinternet.org, “Some 88% of U.S. adults own a cell…
QR (quick response) codes are one of the simplest ways to direct people to your business. With a QR code app scanner, any smart phone user can scan the QR image and be directed to relevant information, such as your available listings, a featured listing, any of your company webpages, a tracking webpage, an external webpage,…
Your website is the face of your company. It reflects you as a property manager and a professional. If your website looks professional, welcoming and includes services that clients expect, potential clients will perceive you as a professional who can handle their business needs…and be someone they want to work with. Websites that do not appear current, or do not communicate…
